The Most Interesting Man in the World (not me -- the commercials!)

Like many of you, I'm sure, I've been entertained by beer commercials for as long as I can remember.

A few years ago, Miller conducted an advertising campaign called "Man Laws," which I thought was quite amusing. A group of celebrities (among them: Burt Reynolds, ex-Pittsburgh Steeler running back Jerome Bettis and current NFL analyst Jimmy Johnson) who were deemed "Men of the Square Table," sat around a square table and issued edicts for what is (or is not) a proper response to common male situations, such as: "Your best friend is dumped by his girlfriend. How long before you can ask her out?" Or "What does Man Law say about hugging other guys?"

Admittedly, I do get a chuckle out of recent Miller Lite commercials in which men express more fondness for their beer than their girlfriends. One, in particular, shows a couple sitting at a bar/restaurant. The fellow's girlfriend tells him she loves him. He, in turn, gets tongue-tied. (Here's the video clip: http://www.youtube.com/watch?v=ynZ5okiPAhk&feature=related)

Bud Light's "Real Men of Genius" spots are good for some laughs (here's a sample video clip: http://www.youtube.com/watch?v=yFfq6J-rKns). And a new series of radio ads by Miller Lite comparing great-tasting beer to average-tasting beer has piqued my interest, as well. ("Ever get attacked by an average white shark? I have ... in the form of a week-old tuna fish sandwich." And "If the Great Wall of China was the Average Wall of China, it would run through the city of Shang-low (instead of Shanghi).")

However, as creative as these advertisements are, they simply can't hold a candle to Dos Equis "Most Interesting Man in the World" advertising campaign. If I happen to be flipping through channels, or listening to the radio in my car, and I come across a "Most Interesting Man in the World" commercial, I turn up the volume ... even if I've already heard a particular commercial numerous times.

Truth be told, I've sampled Dos Equis (please don't tell my church pastor) and, frankly, it doesn't taste very good. In fact, I don't particularly like beer, and I turn my nose up at most alcoholic beverages. It's just that these Dos Equis spots feature some of the most clever lines I've heard in a long time. Here's a video clip: http://www.youtube.com/watch?v=fYdwe3ArFWA&feature=related

The Most Interesting Man in the World literally can do no wrong. And the world literally revolves around him.

A few of the most memorable lines that describe The Most Interesting Man in the World:

• He lives vicariously ... through himself.
• He once had an awkward moment, just to see how it feels.
• It is said that the sun rises later on May 6th in case his Cinco de Mayo parties run later than planned.
• Whatever side of the tracks he’s currently on, is the right side. If he were to cross them, he would still be on the right side.
• He has won the same lifetime achievement award -- twice.
• If he were to mail a letter without postage, it would still get there.
• He has never lost a sock. 
• The police often question him, just because they find him interesting.
• If he were to give you directions, you'd never get lost. And you would arrive at least 5 minutes early. 
• His shirts never wrinkle.

New TV and radio commercials with The Most Interesting Man in the World have been airing the past few months. We'll be providing the best lines from these new spots in our next post. Until then, "Stay thirsty, my friends!"